Hotaling & Co.

Hotaling & Co.

Hirsch Selected Whiskeys

Lawrenceburg, Indiana

The Spirit of the Journey

No Stone Left Unturned

In 1974, when A.H. Hirsch first imagined his now legendary bourbon, he set the gold standard for thoughtful American whiskey.

Today, Hirsch continues to pursue whiskey as an explorer might consider uncharted territory. We believe the world is full of possibility, there’s always room for discovery, and craft is best balanced with experimentation. With obsessively discerning selections, Hirsch continues to blaze trails for the adventurous.


Hirsch The Horizon Straight Bourbon Whiskey
Hirsch The Horizon Straight Bourbon Whiskey

Hirsch’s newest offering, THE HORIZON, honors our forward-looking nature: steadfast, determined, moving onward at a brisk pace, forever in search of the next adventure. The Horizon isn’t an end result, a destination on a map; it’s something we spend our lives in search of.

THE HORIZON combines two straight bourbons distilled in Lawrenceburg, Indiana, and is intended to invite whiskey enthusiasts to navigate the landscape of bourbon. Each bottle of THE HORIZON, which is 92 proof, provides the exact batch specifications on the rear label. The inaugural batch, AHH0320, is made up of two components: 94% of the blend is distilled from a traditional mash bill of 75% corn, 21% rye, 4% malted barley aged 5 years and 4 months; the remaining 6% is distilled from a high-rye mash aged 6 years and 2 months for added complexity.

On the nose, THE HORIZON offers a classic bourbon profile with sweet cornbread and vanilla. The palate is balanced with warm notes of cinnamon and oak, followed by a long finish with slight lingering sweetness. The whiskey is approachable neat and on the rocks, enjoyable for both casual whiskey drinkers and enthusiasts alike. 46% ABV

  • Gold Medal | USA Spirits Ratings 2020
  • 92 Points, Gold Medal | Beverage Testing Institute 2020
  • 92 Points, Silver Medal | New York International Spirits Competition 2020
Hirsch Small Batch Reserve Straight Bourbon
Hirsch Small Batch Reserve Straight Bourbon

Hirsch Small Batch Reserve Straight Bourbon Whiskey is distilled in Lawrenceburg, Indiana. This release consists of a blend of bourbons ranging from seven to nine years old, which is exceptionally mature for bourbon at this price point. Two mash bills are married together, one with 21% rye and the other with 35% rye, resulting in a relatively high rye content of approximately 26%.

The rye is sourced from Northern Europe, and the corn comes from Indiana and Ohio. The high rye content adds a distinctive spice character that balances the sweetness of the corn, making this a bourbon that is excellent sipped on its own or used in your favorite bourbon cocktail.

The spirit is barreled at 120 proof, which is amongst the lowest in the industry and imparts a smoother taste profile. The oak is a #4 char around the base and a #2 char at the head of the barrel. 46% ABV

  • Double Gold Medal | The Fifty Best 2017
  • 2nd Place - Best Small Batch Bourbon | International Whisky Competition 2016
  • 93 Points, Outstanding | The Tasting Panel 2016
Hirsch Small Batch High Rye Straight Bourbon 8 Year
Hirsch Small Batch High Rye Straight Bourbon 8 Year

Hirsch Small Batch 8 Year Old High Rye Straight Bourbon Whiskey marries together two mash bill – one with 21% rye and another with 36% rye, resulting in a high rye content that adds spiced character while balancing the sweet notes of corn. While the rye is sourced from Northern Europe, the corn originates in Indiana and Ohio. The oak barrels are a #4 char around the base and a #2 char at the head; the whiskey is barreled at 60% ABV. 46% ABV