Hotaling & Co.

Hotaling & Co.

Join us for the U.S. Nikka Perfect Serve Competition!

What is the Nikka Perfect Serve Competition? Unlike other bartending competitions, The Nikka Perfect Serve encourages bartenders to place the guest at the heart of the bar experience. Bartenders must be attentive and aware of their guest’s presence, state of mind, and palate in order to offer the most suitable service and cocktail at that specific moment. The process is as important as the cocktail itself.

Cities & Dates

There will be two US based regional competitions. 10 participants will be selected to participate in each competition.

DATES:
West Coast Regional Competition: Denver: Monday, September 9th, 2019
East Coast: Regional Competition: Monday, September 16th, 2019
Global finals on Monday, December 2nd in Melbourne Australia!

Please ensure your availability to attend these dates prior to submission.


How To Enter

Blank Canvas

Celebrating its 50th anniversary in 2019, the Miyagikyo Distillery is one of the rare single malt distilleries also producing grain whisky. The rich texture of the spirit distilled in the traditional coffey stills acts as a unique blank canvas, to which Nikka applies a masterful oak aging for Coffey Grain and Coffey Malt Whiskies, or precise botanical macerations for the Nikka Coffey Gin.

This year, we ask you to apply your creativity to this blank canvas, in the form of a signature Nikka Coffey Vodka serve. The challenge is to showcase the vodka as a straight sipper rather than a cocktail, while creatively associating it to some other flavors or aromas.

For complete contest details, and to enter your submission, visit: nikkawhisky.eu/perfect-serve


How It Works

STEP 1 Follow instructions to submit your cocktail idea online according to the rules below and timing below. Website: nikkawhisky.eu/perfect-serve

STEP 2 10 Finalists will be chosen to participate in each regional final, this year held in Denver and Boston.

STEP 3 Regional Finals:

As in previous years, the contest will continue to focus on Omakase: “I leave it to you.” Each bartender will have 15 minutes to serve three Judges playing the roles of indecisive customers who will act as different characters, and ask the bartender to improvise and serve each “guest” a bespoke Nikka cocktail.

xperienced bartenders should have a large repertoire of cocktail recipes in mind at all times, and will be able to choose, twist and adapt them to serve the most appropriate Nikka Whisky cocktail for each situation played out by the judges.

Focus on the Guest: The Nikka Perfect Serve encourages bartenders to place the guest at the heart of the bar experience. For Nikka Perfect Serve, winners will be evaluated not just on the cocktails, but how they service the guests, and bring to life the essence of Omakase.


The Prize!

The winner of each regional final will represent the US (1 East, 1 West) in the Global finals on Monday, December 2nd in Melbourne Australia!

Grand Prize: The winner and runner up of the finals will be invited on a trip to Japan to experience the Japanese bar scene and visit the Nikka distilleries: Yoichi and Miyagikyo!


Submission & Competition Dates

Now-Friday August 2nd
Review Period: August 3rd - August 9th
Notifications to finalists: Week of August 15th

West Coast Regional Competition: Denver

Date: Monday, September 9th, 2019
States Eligible for Denver Competition:
WA, OR, CA, AK, HI, ID, NV, MT, UT, AZ, WY, CO, NM, OK, TX, ND, SD, NE, KS, OK

East Coast Regional Competition: Boston

Date: Monday, September 16th, 2019
States Eligible for Boston Competition:
ME, VT, NH, MA, RI, MA, CT, NY, NJ, PA, DE, MD, OH, WV, VA, NC, SC, MI, IN, KY, TN, GA, FL, MN, WI, IA, IL, MO, MS, AL, AR, LA