Hotaling & Co.

Hotaling & Co.

‹ Careers at Hotaling & Co.

Brand Manager

San Francisco
Reports To
Mission Statement

Direct, lead, and coordinate brand plans that maximize the brand image, equity, and profitability

Main Responsibilities
Brand Strategy
  1. Participate in the Brand and business planning process
  2. Implement business strategies to achieve volume and profit targets
  3. Provide clear executional direction to Sales Organization
  4. Develop programs to grow brands’ market share within targeted markets (as necessary)
  5. Track KPIs and measure program effectiveness
  1. Ensure A&P spend is prioritized against brand missions & relevant growth drivers
  2. Develop and oversee optimum pricing strategy with sales force and suppliers to maximize profit and volume growth
Stakeholder Relationships
  1. Work with Sales (incl. Distributor & Retail partners), Supply chain, Finance, Legal, HR, and IT to gain input and support for opportunities & priorities required to achieve plans
  2. Manage Agency relationships
  3. Work closely with CMO to develop brand strategy for US market that supports image & equity of brand
Marketing Support
  1. Use marketing expertise to implement strategies and oversee programs and promotions to drive brand growth and build image and equity
  2. Develop and oversee creative and merchandising development and expenditures
  3. Help design and execute PR and event plans
  1. Work closely with blending and sourcing team to drive on time delivery and success of new product releases
  2. Ensure effective communication and alignment of brand & company goals
  3. Manage A&P and T&E budgets
  4. Be a leader and a brand champion across the organization
Qualification, Experience & Skills Required
  1. Marketing or Business Degree preferred
Professional experience & know how
  1. 6-8 years brand marketing experience in consumer packaged goods or premium/lifestyle environment. Experience working within the beverage alcohol & three–tier system is a plus. Innovation experience a plus. Strong leadership, ownership and communications skills. Experience working in partnership with Sales required. Solid interpersonal and communication skills. Must be able to work with all levels of the organization and must be able to adapt to various work styles.
Additional Information
  1. Travel up to 30%
How to Apply

Submit resume and cover letter to for consideration.